The concept phase can be very simple or complex depending on your objective. Examples are:

• "I want a tee shirt for graduates"
• "I want to purchase polo shorts and sweatshirts for my staff"
• "I want to create a fund raising program without the hassle and staff time"
• "I want a web site where our employees can purchase corporate apparel directly"

We will work with you to understand the objective as well as any constraints and timeframe.